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toolbox/documents/EAC README Silicon Studio, Entertainment Authoring Conference, November 1994, LA The following sets of showcase slides have been gathered together from talks given at the Entertainment Authoring Conference, held in Los Angeles, November 8-10, 1994. The topic lines at the top of each slide are included below to provide some sense of what was covered. Some slides have more textual contents than others. A number in parenthesis following a given topic line indicates the number of slides devoted to that subject. PRESENTATIONS INCLUDED: Artists and Engineers, The New Creative Team, Electronic Arts Artists and Engineers, The `New' Creative Team, FIRST CASEVision/WorkShop, Silicon Graphics' Developer Environment Color Management Developing and Deploying for Kiosk Opportunities Considerations for developers of applications for Interactive Television Digital Compositing for Film and Television Entertainment Licensing Interactive TV Deployment Advertisiing in the Interactive Age, Horizon Entertainment Advertisiing in the Interactive Age, Poppe Tyson Open Media Framework Interchange Object Oriented Applications Development / How To Successfully Program Using C++ Object Oriented Applications Development / ViewKit On-Line Publishing: Building HotWired: Content & Community On-Line Publishing: Poppe Tyson OpenGL: The Graphics Standard Open Inventor 3D Toolkit Press Conference: Silicon Studio Digital Media Synchronization Virtual Reality Tools Video IO Video & Image Compression Coast to Coast Creation: Assembling a Virtual Studio ____________________________________________________________________________ | | | Copyright (C) 1995, Silicon Graphics, Inc. | | All Rights Reserved. | | | | UNPUBLISHED -- Rights reserved under the copyright laws of the | | United States. Use of a copyright notice is precautionary only and | | does not imply publication or disclosure. | | | | THIS DOCUMENTATION CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION | | OF SILICON GRAPHICS, INC. ANY DUPLICATION, MODIFICATION, | | DISTRIBUTION, OR DISCLOSURE IS STRICTLY PROHIBITED WITHOUT THE PRIOR | | EXPRESS WRITTEN PERMISSION OF SILICON GRAPHICS, INC. | | | | U.S. GOVERNMENT RESTRICTED RIGHTS LEGEND | | Use, duplication or disclosure by the Government is subject to | | restrictions as set forth in FAR 52.227.19(c)(2) or | | subparagraph (c)(1)(ii) of the Rights in Technical Data and | | Computer Software clause at DFARS 252.227-7013 and/or in similar or | | successor clauses in the FAR, or the DOD or NASA FAR Supplement. | | Unpublished-- rights reserved under the copyright laws of the United | | States. Contractor/manufacturer is Silicon Graphics, Inc., | | 2011 N. Shoreline Blvd., Mountain View, CA 94039-7311. | |__________________________________________________________________________| TOPICAL DESCRIPTIONS: ArtistsEngrs_EA.sc: Artists and Engineers, The New Creative Team - Rod Swanson, Electronic Arts -- 21 pages * Technology Becomes Art Forms - Film - Television - Print/Graphics Design - Interactive Entertainment * Recommended Reading * Things that hinder the Art Form - Techno Lust (1) - Techno Stress (2) - Techno Babel (1) - Divergent Creative Forces (6) - WYDKYDK (4) * Summary ArtistsEngrs_FA.sc: Artists and Engineers, The `New' Creative Team - Neil Fink, Principle, FIRST -- 14 pages * Interactive Entertainment - Video Games, A Brief History (6) * perspective of "Yesterday, * Today, - Help Wanted: Software Manager, Designer and Producer, Media Specialist * Tomorrow" CASEVisWkShpDevEnv.sc: CASEVision/WorkShop, Silicon Graphics' Developer Environment - David Henke, Kim Rachmeler -- 24 pages Tools for the Development Process covering: * Static Analyzer (2) * The C++ Browser * Debugger (5) * New Feature: Fix and Continue * Build Analyzer (2) * Performance Analyzer (4) * Tester (2) * CASEVision/ClearCase * Future Directions * Interface Builder * X/Motif Debugging ColorManagement.sc: Color Management - Todd Newman, SGI, Visual Magic -- 18 pages * Preserving Color Fidelity * Statement of the Problem * Additive Color: TV, monitors * Subtractive Color: paper, film * The Technical Slide * How to Make Red, White, Black, 50% Gray, * Challenges of Color Management * What's the Solution? * What's SGI's Solution? (2) * So Do I Really Need Color Management? * Are There Any Good Shortcuts? * How Much Would It Cost? * Summary DEVnDeployKiosk.sc: Developing and Deploying for Kiosk Opportunities - Joshua D. Kaplan, President & CEO, intouch group, inc. -- 29 pages * intouch group, inc., Interactive Place-Based Media * Integrated Business Strategy * Information Delivery Platform The istation * [Kiosk] Market Potential / Growth, istation Potential * Interactive Applications * Virtual User Interface * Future Opportunities * Music istation * Consumer Buying CD Trends * Interactive Product Advertising Can Reverse Trends * Demand For Targeted Marketing * Music Database Development * istation Overview, Installations, Fill Out iForm, Obtain iCard * intouch Membership Base * Dual iCard Prgoram * Music Sampling Expected Service * Projected Impressions/Month * Market Research Services * intouch Album Preview by Genre, Nationwide, Month of August 1994 * Demographic breakdown of iCard holders * Advertising Opportunities * Point-of-Preview Couponing * Direct Mail * Core Technologies DesignApps4itv.sc: Designing Applications Considerations for developers of applications for Interactive Television - Rob Myers, Silicon Graphics COMPLETE-TALK-IN-1-FILE -- 46 pages DesignApps4itv1.sc: PART 1 -- 10 pages * Radical challenges for new applications * Real Estate and Advertizing * Distributed Navigation * Design issues for hypermedia * Distributed Application Model (4) DesignApps4itv2.sc: PART 2 -- 14 pages * Cover (2) * Restarting applications * Preferences * Help System * Purchase Confirmation * Favorites * Alerts * Immersive Spatial * Spatial Directory * Push Button Interface * New Suite of Design Considerations * Interactive Television: the medium * Design Philosophies DesignApps4itv3.sc: PART 3 -- 12 pages Designing for Interactive TV * Design Roles * It's TV - You watch it - If you don't like it, just change the channel - The remote control IS the interface (3) - One metaphor per channel - Wide audience diversity; 3 viewing styles - Dead simple interaction - TV screens as control surfaces - Response perception budgets DesignApps4itv4.sc: PART 4 -- 10 pages * Applications Portfolio * What's in a Venue - Role of the Venue provider - A Venue is not a store - Navigator - Video Theatre - Shopping - Games - Information Services - Program Guide - More Venues DigComposFilmTV.sc: Digital Compositing for Film and Television - Jason Danielson, Broadcast/Film/Video Mkt Mngr, Silicon Studio, Inc. - Peter Moyer, Vice President Post Production, The Post Group - Paul Bolger, Digital Optical Supervisor, The Post Group -- 7 pages * Special Effects Projects * Software at The Post Group * Digital Flow Chart (of the process) (3) EntertainLic.sc: Entertainment Licensing - Delphi -- 25 pages * What Makes New Media Different? * Copyright & License * Rights of the Creator * Rights of the Subject * Rights of the Publisher * Licenses * Alternatives for Rights Holders * Developer's Considerations * Clearances * Ten Commandments for Developing And Distributing Products (10) * New Visions: New Business Paradigms * New Paradigms: New Forms * Digital DNA * The Black Hole * Create New Patterns * New Metaphor ITVdeployment.sc: Interactive TV Deployment - Krishna Kolluri, Interactive Digital Solutions -- 27 pages * Putting It All Together - Deciding the Most Critical Component * Start with the Applications - Your Business Decision Regarding Applications & Content * The Solution Process * Attracting Developers, Developer Concerns * The IDS Solution: Integration and Software * IDS Services: Software Integration * Interactive TV Architecture, IDS Products * Interactive Digital Network Software * Object Management (5) * System Services (2) * Server System Services (5) * Set-top System Services (2) * Presentation Services (2) * Look and Feel (2) * IDS Summary InteractvAd_HE.sc: Advertisiing in the Interactive Age - Randy Sprout, Product Development Director, Horizon Entertainment -- 32 pages * Horizon Entertainment: Producer of hi-tech, VR promotions * VR is another marketing tool * Cutty Sark VR Tour Facts (4) * What is VR good for? (5) * What about the problems with VR? (2) * Summary of main points (5) InteractvAd_PT.sc: Advertisiing in the Interactive Age - David Carlick, Sr. VP & GM, Poppe Tyson -- 12 pages * Point and Click Hucksterism * The Advent of Interactive Media * Impact On Advertising * Increases Demand of Information * Lower Cost of Delivery * Changes the Equation from Intrusive to Selective * Enables Self Service, Dramatically Lowering Cost of Complex Sales * Enables Better Closed Loop Marketing * How Our Company Plans to Master the Media * Projects We Are Working On * Projects We Are Planning/Negotiating OMF.sc: Open Media Framework Interchange - Greg Clukey, OMF Program Director -- 21 pages * What is OMF Interchange? * Benefits to End User * OMF Milestones * What Makes OMF Unique? * Components of an OMF File * Cross Platform Compatibility * Examples of OMF Use * Video and Audio Editing * Animation and Editing * OMF Video - Real Life Example, Special Effects, Animations, Paint * OMF Media Highway * The Post Production House * The Graphics Artist / Independent * OMF Program Success * OMF Champions * Expanding OMF Interchange: OMF 2.0 * Summary ObjOrientedAppDev.sc: Object Oriented Applications Development / How To Successfully Program Using C++ - Andrew Palay, SGI -- 37 pages * Promise vs. Truth (3) * Object Oriented Development (9) - Typical Transition to C++ Programmer (3) - What Really Needs to be Done (4) * Understanding C++ - Keep it as Simple as Possible (3) * A C++ Hit List (9) * Eliminating Unnecessary Recompilations (5) - Delta/C++(tm) and SmartBuild(tm) (3) - Fix and Continue * High Level C++ Libraries (3) * What You Really Need to Successfully Program in C++ (4) OOApDvViewKit.sc: Object Oriented Applications Development / ViewKit - ViewKit, Doug Young, SGI, -- 25 pages * ViewKit, A C++ Library for UI Development * What is ViewKit? * ViewKit Goals * Who Uses ViewKit? * A "Hello World" Motif Program * A REAL (Simple) Motif Program * What You Get For all that Code: * Same Program in ViewKit * Free Features of ViewKit * Application Frameworks * Basic ViewKit Classes * Component Classes * Preference Classes * Tooltalk Support * Components * Using Components in Applications * Example Components * Using ViewKit and Inventor * Developer Magic Interface Builder * Create Applications Quickly * Finishing the Application (2) * Creating and Using Components * C++ / ViewKit / Interface Builder * Availability on Other Platforms OnLinePub_HotWired.sc: On-Line Publishing: Building HotWired: Content & Community - Jonathan Steuer, Information and Technology Architect, HotWired -- 12 pages * What's an "Online Publication"? * Wired Goes Online Elsewhere * Wired Goes Online At Home * Birth of HotWired * HotWired Design Philosophy * HotWired Goals * HotWired Buisness Model * HotWired Stats * "Interactive TV" is the Wrong Model! * Rules for the Net OnLinePub_PT.sc: On-Line Publishing: Poppe Tyson - David Carlick, Sr. VP & GM, Poppe Tyson -- 17 pages * Publishing & the Internet: Where's the Money? How do I get my 15%? * A Bit of Our Work * Internet Medium: Exactly Like Print, Only Different * The Fundamental Rules Apply * Laws of Instant Gratification, Self Service, the Special Interest * The Confusion of CPM * Who uses the Internet? * Egg comes out of the Chicken. Chick comes out of the Egg. * How On-Line is Changing Our Structure * Direct Response? Yuk * We Are Staffing Differently * We Engage Clients Differently * We Don't Get 15% * Pace of Evolution is Breathtaking OpenGL.sc: OpenGL: The Graphics Standard - Mason Woo, Silicon Graphics -- 15 pages * OpenGL: Technical Update * OpenGL State Machine * OpenGL: Extensions * Vertex Array Extensions * Texture Extentions * Image Processing Extensions * Miscellaneous Extensions * Choose: OpenGL or a Toolkit * Common Technical Notes * OpenGL & Digital Media & Others * Industry OpenGL News (2) * Invading the PCs * Long Term Strategy OpenInventor.sc: Open Inventor 3D Toolkit - Rikk Carey, Gavin Bell, SGI, -- 52 pages * 3D Programming for Humans! * Today's Agenda: - Intro - Interactive 3D - Lighting Overview - 3 New Things - Future and Q&A * Part I: Interactive 3D, *Inventor Experiences* * Results are what count! * Indy's *Out of Box Experience* * *Open Inventor Games CD!* * Almost Live and *InPerson* * Part II: (Caffeine-enriched), *Overview of Open Inventor* * What is *Open Inventor*? * Why did we build *Inventor*? * A Brief History of *Inventor* * *Inventor* Highlights * Opening a window -- *OpenGL* * Opening a window -- *Inventor* * *OpenGL* Texture Code * *Inventor* Texture code * Architecture Overview * *Inventor* UI Components * *Inventor* 3D Data Interchange (finally, a 3D Metafile standard) * *Inventor* Object Classes * A Simple *Inventor* Program . . . * *Hello Cone* example * *Inventor* Performance * The Power of Subclassing * Metafile Syntax * 2.0 Features (3) * *Showcase* 3D gizmos! * Part III: 3 New Things * 1. Inventor Metafile SUBSET (1.0 Draft) * Inventor Metafile SUBSET * 2. SGI 3D Style Guide (pre-pre-draft) * *The* Viewer (pre-pre-draft) * *The* 3D Object Manipulator * Arbitrary rotation * Constrained Rotation (1-axis) * Uniform Scale * Constrained Rotation (1-axis) * Translation in a plane . . . * *Alternate* Translation * 3. VRML: 3D on the Internet (7) * WWW Info . . . * Part IV: the Future and Q&A * *Open Inventor* Licensing * Current Inventor Projects PressConference.sc: Press Conference: Silicon Studio - Mike Ramsey, President, Silicon Studio -- 25 pages * Entertainment Authoring Conference, Silicon Studio '94 * Silicon Graphics' Entertainment Strategy * Simulation to Stimulation * Demand for Digital Solutions * Jurassic Park, More Than A Movie * The Role of Silicon Studio (2) * Tools for Storytelling Today * The Keystone Initiative (2) * The Role of Silicon Studio * Silicon Studio Live (2) * On-Line Services * Training Studios * DRUMs Network * The Role of Silicon Studio * FireWalker - Entertainment Authoring - Tomorrow - Tools for Storytelling Tomorrow * FireWalker: The New Paradigm * Summary * Range of Opportunity SynchronAudio.sc: Digital Media Synchronization - Scott Porter, SGI -- 31 pages * What is Digital Media Synchronization? * When is synchronization needed? * Why is it a problem? * How to code it on an SGI system - Best Effort Approach - What's Wrong? - A Solution That Works - Time Correlated Media Sequencing - Conceptual Model - A Common Time Base: Universal System Time (UST) - Media Sequence Count (MSC) - (UST,MSC) ordered pairs - Relationship of UST and MSC - Media Sequence Rate - Correlatting multiple streams, an example (2) * Case Study: Cosmo Playback (2) - step 1: load preroll (2) - step 2: correlate streams (2) - step 3: pad audio stream - step 4: add "real" data - keeping streams in sync (3) * Case Study: Cosmo - Playback - Recording * IRIX 5.3 Release - Digital Media Libraries - Digital Media Example Code - IRIS Digtial Media Development Environment 5.3 VRtools.sc: Virtual Reality Tools - Norm Miller, MultiGen Inc. -- 16 pages * MultiGen Inc., Historical Perspective - Pre 1990, 1990 to Now * Present/Future Perspective * Statement of the Problem, CHALLENGE: * Critical Features of a Real-Time Interactive Authoring Tool * Major Announcement * MultiGen Product Emphasis, Tools (2), OpenFlight(tm) Format * MultiGen Customer Base, Products * The Solution Group VideoIO.sc: Video IO - Kirk Law, SGI -- 41 pages * SGI Workstations * Deskside CPU, Graphics (2), Video * Onyx & Multi-Channel Option, Product Objective, Features (3), System Configuration, Example * Onyx & Sirius Video * Sirius Video: Product Objective, Application Areas, Features (7), System Configuration (2), Data Flow, * Silicon Graphics' Success: Applications! (5) * SGI in TV/Broadcast: - Virtual Sets (4) - Virtual Actors (2) - Data Analysis (5) VidnImgCompression.sc: Video & Image Compression - Henry Moreton -- 36 pages * Motivation * What does compression do? * Types of Compression - Lossless - data - Lossy - imagery and sound * Mechanisms of Compression - Redundancy Reduction - primarily lossy * Areas of Application * Classification of Methods * Selective Update * Motion Estimation * Fractal Compression * Transform Coding * Subband Coding - Wavelets (2) * Quantization & dithering * Vector Quantization * Standards * Other Methods * Description of Schemes - JPEG - H.261 - MPEG1 - MPEG2 - Wavelets * Comparison - JPEG & Wavelets (3) * Examples - JPEG 4:1 (3) - MPEG1 @ 3mbits * Issues * Product Offerings - software - hardware * Conclusions VirtualStudio.sc: Coast to Coast Creation: Assembling a Virtual Studio - Eva Manolis, Visual Magic Division, Silicon Graphics, Inc. - Robert Greenberg, CEO & President, R/GA Digital Studios, Inc. - John Heiman, Business Development, Sprint Multimedia -- 29 pages * Visual Computing * Collaborative Computing * Sprint Multimedia (5) * Drums: A Collaborative Network * R/GA Collection - A Creative Foundation (2) * Industry Dynamics, Shifting the Multimedia Value Chain * R/GA's Strategic Roadmap, Drive Up & Down Multimedia Highway * R/GA Media Group, - "Transparent Studio" Expansion - Creative Management Expansion - R/GA Interactive Media Expansion - Positioned with the Right Technology in an Evolving Market - Interactive Advertising Expansion * R/GA Interactive Advertising Organization and Operation Links * Interactive Advertising Enabling Technology to Consumer Behavior * R/GA Media Group - R/GA Interactive Network Expansion - Dynamic Structure - Integration * R/GA's Ability to Capture Economic Value Requires a Dynamic Blend of Businesses * Partial Diagram of Network - (R/GA NY and R/GA LA) - (R/GA NY) - (R/GA LA)